http://www.xin.sg/article.php?article=29677
While I am happy that this TVC won the viewers' choice, I ponder. Is it for real that it really won the hearts of viewers or it was due to repeated votes cast by some? Do viewers know how much monies were put in to produce and air this? Some of us would probably know that somebody may be gleaming away ...to have initiated it but frankly so what? cos the cost was more than $ millions, and is it really justifiable - the effectiveness of such TVC ....does it then mean that families are more intact now becos of this TVC. Is the money really well spent? I asked. Could the money be better use to help many needy out there?
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